18/08/13 12:46 Filed in: Technology
Fellow Brit and London-based digital designer Jack Hughes has created a visually mesmerizing project, The Colour Clock, as a way to represent time as a hexadecimal color value. With one click, the clock with ever-changing colors, goes from telling time to showing its corresponding hexadecimal color value. Hexadecimal colors are the six-digit codes used in web design to represent colors. Mac/PC and Android phone screensaver versions of The Colour Clock are available for download.
If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? Do they identify with your story? Are you even giving them a story to wrap their head around?
23/04/11 12:00 Filed in: Graphic Tips
Ever seen a font in use and want to know what it is? Well, submit an image to WhatTheFont (300dpi Tiff greyscale works best) and they will find the closest matches in their database. Cool huh?
17/04/11 09:30 Filed in: Branding
The Apple logo is clean, elegant, and easily implemented. At a certain point in time the company began to use the apple logo monochromatically (as opposed to the rainbow stripes), signaling a new era for Apple. Smart branding allowed the company to clearly communicate a change in direction while continuing to build its reputation. Think about how you've seen the brand in advertising, trade shows, packaging, and product design. It's distinctive and it all adds up to a particular promise: quality of design and ease of use.
16/04/11 18:41 Filed in: Branding
Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company's brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps.
A brand is a company's face to the world
It is the company's name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications. A brand is also how the company is perceived by its customers -- the associations and inherent value they place on your business.
A brand is a kind of promise
It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization's reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company's products, services, and initiatives.